Self-Promotion and the Single Writer

Self-promotion is exhausting.

But as a self-published author you do it because no one else is going to do it for you. Promotion doesn’t just happen to you. Yes, you have word of mouth, but that is not enough.

You have to push hard and work harder.

It’s a good thing I don’t have a significant other. I might alienate him. As it is, I work 40+ hours a week at my day job. Sometimes I go to yoga, which really resets my mind and calms me down. I come home, tweet my heart out, or post on Pinterest, or send out requests for consignment at local and surrounding states independent bookstores. I post on various websites for free, spending nearly 3 hours promoting my novel before I even write another word in my next novel (and I try to write for 3-4 hours a day). It’s hard, long hours. It’s tedious—do you know how difficult it is to come up with several new hooks with only 100 characters or less (links take up room on Twitter) to entice someone to buy my book? Very hard. I write press releases when I need to submit them to the papers.

I. Do. Everything.

No one else does it for me. That’s me on Twitter, that’s me on Facebook, on Pinterest, on Instagram… it’s all hard work that I put in, on top of actually having written the book and writing a second book on top of working 40+ hours a week for a dream that belongs to someone else.

But I do it because I love to write and I love to tell stories and—one day—telling those stories will be my 40+ hours a week “day job” that I will absolutely adore and love. I won’t need to wear makeup, people please, answer phones, get up early, or even change out of my pajamas to “go to work.” I might even get to go visit the Medical Examiner’s office, for research, of course, instead of chatting with him on the phone.

That dream of getting up, watching the Today Show with Kathie Lee and Hoda (hey Hoda, you love Rehoboth Beach, will you read Still Life in Blood and have me on your television show?), cooking my own breakfast, and finally sitting down to relax into my writing chair, will become a reality. One day. Very soon.

Yes, it’s going to take longer than I thought, but I will never give up because I am a writer. Because I tell stories. And because I LOVE to tell those stories.

I will never give up and I will never stop writing.

Now I’m going to make some tea. Earl Grey. Hot.

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