When my novel, Still Life in Blood, came out in 2013, I had an “instant” following in my local writers’ group (Rehoboth Beach Writers’ Guild) since I had spent the previous 8 years at Free Writes! writing bits and pieces of it. I sold a hefty amount of books at my local book store (Browseabout Books).
Self-promotion is exhausting. But as a self-published author you do it because no one else is going to do it for you. Promotion doesn't just happen to you. Yes, you have word of mouth, but that is not enough. You have to push hard and work harder. It's a good thing I don't have a [...]